La nuova collezione Tatras Autunno/Inverno 2020 – 2021 rappresenta un punto di svolta per il brand che, con tre sfilate a Parigi ed importanti collaborazioni all’attivo, continua il suo percorso di evoluzione e crescita.

La FW di Tatras si apre ad un target più ampio e diventa il capo prezioso di una generazione di millenials in perenne movimento, ma anche di un pubblico più senior che ne apprezza eleganza e qualità di ogni dettaglio.
Così nascono i quattro mondi di Tatras: prendendo ispirazione dalle vite urbane e cosmopolite di chi si sente cittadino del mondo ed è sempre pronto ad affrontare le avventure con grinta.

Il primo pacchetto, contraddistinto da bomber e parka bicolor dalle tonalità sgargianti realizzati in nylon vinile e dalla tendenza over, è dedicato proprio ai più giovani. Pensato per essere portato in città tra impegni quotidiani e party notturni, così come nelle mete di montagna più fashion, grazie alle performance tecniche ed un’estetica ultra contemporanea che regala uno stile unico anche sugli scii. Il tema logo è un’altra novità del brand, si contraddistingue per i modelli dai colori accesi ed i volumi di tendenza tra cui i maxi bomber ed i capi lunghi come la vestaglia ricamata sul fondo con le tre croci che caratterizzano il logo di Tatras, rivisitazione del classico piumino, pensato per una donna iconica e di grande personalità.

Per l’uomo, il logo theme ha un sapore military street e grazie ai tessuti utilizzati è pensato per reggere alle condizioni climatiche più estreme.
Dedicato ai viaggiatori è l’intramontabile 100 grammi di Tatras, in un’ampia gamma di colori e ripiegabile in una speciale tasca. È il passepartout irrinunciabile del viaggiatore moderno e dinamico.
Infine, la parte più elegante e classica che da sempre contraddistingue Tatras, questa stagione si fa ancora più sofisticata.
L’uomo e la donna urbani: in carriera e mondani che potranno affidarsi al confort di capi studiati nei minimi dettagli, cappotti e impermeabili in lana dai richiami classici imbottiti in piuma e dai volumi avvolgenti.



Are you ready to try the new Tatras experience?

JANUARY 16 2020

Palais de Tokyo - Paris

The canvas for this new F/W20 Collection is set to clash quality with contemporary culture.
TATRAS is set to reveal its new Fall/Winter 2020 collection in collaboration with RIOT HILL.
RIOT HILL’s labels founder and designer Jordan Fresher lends his artistic vision to Tatras's technical innovation. Fresher draws design cues from Swiss military uniforms and modern Japanese architecture with the intent to produce a functional collection of industrial and utilitarian inspired items including Goose down jackets, US and Japanese Air Force Vests, Flight bomber jackets, Raw Japanese denim sets, Work-wear cargo pants and oversized ski jackets made with Italian cordura just to name a few.

According to Masanaka Sakao, creative director and founder of TATRAS: “I always find solace in collaborating with younger designers” “I saw a lot of myself in Jordan when we first met & felt obligated to help present him with a platform I never had access to”.
Fresher states: “I want to prove to the industry why I deserve to be here”. This collaboration promises to deliver an immersive approach to design by blending elements of craftsmanship and a strict artistic vision.
RIOT HILL’s first runway show, in collaboration with TATRAS will take place on January 16th 2020 at the iconic Palais de Tokyo, Saut du Loup, Paris. Designed by Jordan Fresher, featuring selected accessories manufactured by Atomic Mission Gear and shoe soles supplied by Vibram.

ABOUT TATRAS
Founded in 2006 By Masanaka Sakao - TATRAS first established awareness by proposing a new idea of modern luxury in the international market with a core focus on their now signature high end down jacket. In 2010 Tatras opened its first showroom in Milan Italy which also served as a flagship store. Fast forward to today the TATRAS brand has grown to be present in over 350 stores worldwide and holds three flagship stores in Asia as well as one in Europe.
With over 13 years of experience in the industry, TATRAS prides itself on simple sophistication with high attention to detail, producing garments that combine both technical innovation and an impeccable level of craftsmanship. The TATRAS brand has positioned itself as a luxury product in today's market with its collections offering a perfect combination of essential yet minimal designs and practically refined garments.
TATRAS continues to consistently dedicate themselves towards developing new design solutions while still presenting a modern contemporary look characterised by high performance technical fabrics.

ABOUT RIOT HILLTM
RIOT HILLTM, LLC. is a conceptual, high-end menswear brand based in Los Angeles California produced in Japan.

RIOT HILLTM is a foundation built on brotherhood. Designed by Jordan Fresher, the brand is built on the concept of high-quality materials mixed with utilitarian and industrial-inspired design. Based in Los Angeles and produced in Japan, Fresher combines influences from personal experiences with his commitment to cultivate subversive culture.

Raised in the most isolated city in the world, 21-year-old Australian born designer Jordan Fresher fronts Los Angeles based label RIOT HILLTM. The inception of the label in 2018 has been followed by rapid growth including a cosign from recording artist Abel Tesfaye aka The Weeknd. Coinciding with this the brand has established a cult-like following. Self-educated, Fresher draws inspiration from personal experiences and is carving his own path within the industry.



www.tatras-official.com
www.riot-hill.store



FTV - Press